It’s almost Valentine’s Day and regardless of your relationship status, if you’re a business owner it’s good to show your customers how much you care. Showing your appreciation is important not only on Valentine’s Day but all year round. Here are 13 fab ways to show your customers some love, and they’re not all cake-related, I promise!
1. Feature them in your marketing
Spread the word about your customers, especially if your audience could benefit from one of your customers products or services. Recommend them to people you meet, share their content on social media, mention their stuff in your blog posts. You can do this as sparingly or generously as you like, but your customers will appreciate it, and your audience will benefit from your recommendations too!
2. Give them cupcakes
Obviously this works, or I’d be out of business. An unexpected gift can do wonders to brighten someone’s day and boost your likeability. Gifts don’t have to break the bank as it’s the gesture that counts. Cupcakes are a low cost gift option that can be sent directly to your clients to arrive on their desk on a particular day. Awesome huh?
3. Offer exclusive stuff
Every business has new product developments or new services to introduce every so often. Why not let your existing customers know about them first? This is easy to do through an email newsletter that your customers can sign up for.
4. Honour existing/old prices
Most businesses increase their prices every year or so (and if you haven’t then you should) so if you have loyal customers that have been supportive in earlier times you can reward them simply by freezing their rates, or allowing them a discount on your new prices.
5. Buy them cookies
You can surprise your customers with logo branded cookies. They can be sent directly to any number of your clients and it couldn’t be easier for you to order them. We do all the work for you and you get all the credit. Cool huh?
6. Offer loyalty rewards
Most people are used to collecting loyalty points these days, whether it’s stamps from your local coffee shop or points when you buy your supermarket shopping. Whatever you sell there’s bound to be a way of rewarding loyalty.
7. Let them get to know you
People buy from people, so let your customers see the person behind the business. You don’t have to meet everyone in person, but you can show them behind the scenes. Share photos or videos of you at work or creating your products, and communicate on a more personal level.
8. Send them brownies
You’re very likely to score some brownie points if you send your customer a box of indulgent, gooey chocolate brownies. You can include your logo on the brownies if you like, or a personal message and/or logo on a notecard in the box.
9. Ask for their opinion and input
Nobody likes a one-sided conversation. It’s amazing how much easier it is to engage with people if you ask them what they think of something. And the best way to improve your business is to get genuine feedback from existing customers.
10. Provide top-quality customer service
This can be a challenge if like me, you’re juggling all the jobs and trying to run a business single-handedly. But you can do your best, and constantly improve by listening to and giving your customers the time and attention they deserve.
11. Send them flapjacks
It might not seem as obvious as a cupcake but flapjacks are a great treat – and they can be eaten at breakfast time without the level of guilt that cupcakes bring! Flapjacks can also include you or your clients logos as well as personalised notes in the box.
12. Refer complementary products or services
Help your customers by pointing them to other products or services that you don’t offer. This will save them time and effort sourcing it themselves. Referrals are powerful and if customers trust you they’ll value your advice and recommendations.
13. Say thank you
It’s only two words and they can expressed in so many ways. You don’t have to buy cookies that spell it out – you can send a card, another gift or simply say it when you next speak to them.
Thank you for reading and if you’d like some more insight into customer care here’s a few more articles that can help:
Hope this helps you to show your customers some love. Happy Valentine’s Day! And remember to appreciate your customers all year round.